Source: http://www.marketingcharts.com/wp/direct/display-media-buyers-favor-combined-contextual-and-audience-targeting-23528/ 94% of display media buying respondents to a Google and Forrester Consulting survey released in September 2012 currently combine contextual (i.e. targeting based on contextual category or contextual adjacency) and audience targeting. The primary reasons these respondents give for doing so are higher performance and greater accuracy than using one type of targeting […]
Display Media Buyers Favor Combined Contextual and Audience Targeting is a post from: go-Digital Blog on Digital Marketing Strategy
